Loss Leaders

One of the best deals you can find from any store is their loss leader items. These are the items that they generally advertise below cost in order to get customers like you through their doors. The hope is that you will then buy other items, offsetting their losses and increasing the stores’ overall sales dollars.

You can use this to your advantage by buying only the loss leader items. These are usually marked as “limit x per customer” so they are easy to spot. If you need the item(s) on sale you’re in luck. If you really don’t need those items, you’re not really saving yourself any money by buying them, even if they are below cost.